Today I’m talking to Kelly Diels, a writer and feminist marketing consultant about the Female Lifestyle Empowerment Brand. We’re taking a break from talking about periods to discuss another taboo wellness topic: how the typical marketing paradigm, particularly online, is harmful to women.
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This episode of Heavy Flow is supported by Let’s Get Checked, makers of personal, at-home health tests.
Visit letsgetchecked.com and use Amanda15 for 15% off any order.
What we discussed:
What is the female empowerment lifestyle brand and how to recognize it
The pitfalls of the mainstream marketing formulas
Showing up with your feminist chisel
“Not every patriarchy is a man”
The difference between being a business icon and a cultural leader
January and the makeover myth
Desegregating our minds with social media
Connect with Kelly:
Subscribe to Kelly’s Sunday loveletters
Resources mentioned in this episode:
The Second Shift
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Produced by: TK Matunda
Music credit: Julia and Bradley of Home Studios
Graphic Design: Rachel Laird