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REACH A FEMINIST AUDIENCE

Heavy Flow is a feminist, body positive podcast about periods, reproductive health and other taboo health and wellness topics. Our mission is to break taboos, increase body literacy and empower people to make truly informed decisions about their health and their bodies.

As a business, we operate using feminist business principles and are excited to partner with brands and fellow women-identified entrepreneurs who share our values. My goal in offering sponsorships on Heavy Flow isn’t just to get paid for this work, but to create an ecosystem of like-minded entrepreneurs, businesses and consumers. 

This page contains everything you need to know about Heavy Flow and is updated monthly to reflect the most up-to-date statistics on downloads and followers. If you have questions or have other ideas about partnering, please do not hesitate to contact me at amandaklaird@gmail.com.

xx Amanda
http://www.amandalaird.ca

THE BENEFITS OF SUPPORTING HEAVY FLOW

For you...

  • Reach an engaged, feminist audience 
  • Support fellow entrepreneurs and independent media 

For us...

  • The ability to continue producing the podcast! 
  • Creating an ecosystem of feminist entrepreneurs 

For listeners...

  • Exposure to brands that align with their values
  • Continue to enjoy quality content about topics that matter to them 

“When the Heavy Flow Podcast launched and we got to know Amanda Laird, there wasn’t a question in our minds that we HAD to work together. Amanda & The Heavy Flow Podcast are knowledgeable, funny and truly embody intersectional feminism. For us, that was a really important factor in deciding to become an ongoing sponsor. Amanda’s walking the talk when it comes to informing & inspiring real, informed change. Not to mention, Amanda is a dream to work with. It always feels like she legitimately cares about our success and it shows. This has been the BEST podcast sponsorship relationship we’ve had to date and I can safely say it will only get better and better!”

– Alana Nugent, Marketing Director, Bebo Mia Inc. 

THE TEAM

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Amanda Laird
Executive Producer & Host

Amanda is a feminist, writer and communications strategist with a background in holistic nutrition, menstrual health and wellness. Her first book, Heavy Flow: Breaking the Curse of Menstruation will be published in February 2019 by Dundurn Press. When she’s not talking about periods she’s probably drinking wine and eating chips.  

TK Matunda
Producer

TK is a writer, radio producer and multimedia creator, who explores the intersection of race, gender, immigration and class through data, audio and personal narratives. She is a  contributor at CBC, rabble.ca, XO Jane and Bitch Media, as well as co-founder of the Intersectional Analyst Studio.

Heavy Flow debuted in the iTunes top 100 charts and has been downloaded more than 61,000 times since launching in September 2017.

PLATFORM REACH

Heavy Flow’s platform is rapidly growing in addition to podcast downloads. Instagram followers and web traffic to amandalaird.ca have tripled since launch. Podcast guests also share their interviews on their networks, further increasing our reach. 

Our reach is expected to grow significantly in Q1 2019 with the release of Amanda’s book, Heavy Flow: Breaking the Curse of Menstruation.

As our audience grows, news listeners are downloading back episodes giving your sponsorship longevity.

 

61000+ PODCAST DOWNLOADS 

1400+ VIEWS/MONTH TO AMANDALAIRD.CA

2000+ FOLLOWERS ON INSTAGRAM

1800+ FOLLOWERS ON TWITTER

530+ FOLLOWERS ON FACEBOOK

500+ EMAIL SUBSCRIBERS 

46% NEWSLETTER OPEN RATE

10% CLICK-THROUGH RATE

WHO IS LISTENING?

Heavy Flow speaks to a feminist audience. Our listeners are progressive, entrepreneurial, interested in feminist leaders, fired up about feminism and reproductive justice, with an interest in holistic health and wellness

  • Female
  • Age 26-45
  • 46% US
  • 33% Canadian

LISTENER FEEDBACK

SPONSORSHIP RATES

Choose a single episode or sponsorship package to suit your objectives and budget. 

All sponsorships require a product for review (that will not be returned) and a special offer for Heavy Flow listeners (such as free shipping, two weeks free or 10% off with a specific discount code). 

If you have questions, please contact Amanda at amandaklaird@gmail.com

$ 150 / episode
  • 30-second pre-roll endorsement
  • Text link in shownotes
  • Logo & link on blog post
  • Logo on partnership page
  • Text link in newsletter

PACKAGE OPTIONS

LITE

4 EPISODES
$ 500
  • 30-second pre-roll endorsement
  • Text link in shownotes
  • Logo & link on blog post
  • Logo on partnership page
  • Text link in newsletter
  • 1 social post during campaign

REGULAR

8 EPISODES
$ 950
  • 30-second pre-roll endorsement
  • Text link in shownotes
  • Logo & link on blog post
  • Logo on partnership page
  • Text link in newsletter
  • 2 social posts during campaign

SUPER

12 EPISODES
$ 1300
  • 30-second pre-roll endorsement
  • Text link in shownotes
  • Logo & link on blog post
  • Logo on partnership page
  • Text link in newsletter
  • 3 social posts during campaign
BEST VALUE

Pricing is in Canadian dollars. Heavy Flow sponsorships are subject to HST/GST, respectively.